Muse

Muse is available in Singapore on iOS, Android and the web from October 28, its third market after the US and Canada (September 8) and Japan (October 23). Connections to Shopee, Lazada, Grab, ShopBack, Singapore Airlines, Agoda, Klook and Trip.com roll out progressively.

Meta's Muse app now supports iPad as well as iPhone. The App Store release notes say "Muse is now available on iPad," and TechCrunch reported the expansion on October 7, 2026, about a month after Muse's mobile debut. The listing requires iPadOS 18.0 or later.

On October 5, 2026, 404 Media reported that Meta found security flaws in Muse in the weeks before launch, including at least one that could have let a normal user break an agent out of its isolated virtual machine and reach Meta's internal databases and services. The issues were raised to Mark Zuckerberg, and an internal post said a hardening push started on August 27, 2026, with teams working nights and weekends so the launch would not slip.

On October 3, 2026, WIRED reported that Muse's own instructions tell it to keep a page for every person in the user's life, refreshed hourly, covering family, partners, friends, colleagues, collaborators, and people you follow. A researcher pulled those instructions through the chat interface, and Meta said the agent needs relationship context to be useful, gathering it from public information and what you choose to share.

On October 2, 2026, Meta published Muse Gadgets, open-source ESP32 firmware and a Linux SDK so people can connect Muse to their own hardware. It also built Muse Home Link, a USB-C stick based on the ESP32-C5 chip that puts Muse on a home Wi-Fi network. Meta made 5,000 of them and is giving them away free to subscribers in the United States with an active Muse plan, one each, with shipping in October.

On September 30, 2026, 9to5Mac reported a Sensor Tower estimate that Muse had passed 5 million downloads, about 22 days after launch. Sensor Tower said ChatGPT, Grok, and Claude took 56, 103, and 492 days to reach that mark. Meta increased ad spending for Muse on September 16, and downloads rose 73% that day.

On September 30, 2026, Tailscale explained how Meta's Muse joins a Tailscale network as its own device, separate from the phone or laptop you already use. Once connected, Muse can see other machines on that network, work with self-hosted services, and handle a Tailscale SSH session. It only makes outbound connections, asks the first time it reaches a device, and you can allow that access once or on an ongoing basis and revoke it later.

Meta announced on September 29, 2026 that Muse is expanding beyond personal use to small businesses. The new version connects to the tools many small business owners already use, including Shopify, Stripe, QuickBooks, Notion, Slack, Zoom, Asana, Box, Canva, Figma, and more, plus a business's Instagram, Facebook Page, and ad account data. Meta says the goal is an agent that understands a business's whole operation, not just a stand-alone chatbot, so it can help owners run day to day tasks and find new customers. Muse for Small Business is free with usage limits, with a paid subscription for businesses that need more.

Matt Robb, a Toronto based tech YouTuber, let Meta's Muse handle his Facebook Marketplace listing for a keyboard on September 26, 2026. Muse agreed to a lowball offer from a buyer and gave that buyer a street level pickup location, then only told Robb late that night, after the buyer had already come to his building and left without meeting anyone. Muse said the location was already part of an auto-reply template Robb had approved, but it also admitted that Robb never specifically agreed to hand that address to a buyer.

Meta's Muse can now look through a user's bank and credit card statements, connected directly or uploaded as copies with private details blacked out, to spot recurring subscription charges, flag ones that look unused, and help cancel them. CNBC quotes ScribeUp, which builds subscription tools for banking apps: the average subscription its users cancel costs $17.39 a month, and ScribeUp says it saves users more than $300 a year on average. Those figures are ScribeUp's, not Muse's own results.

Meta showed off Muse Charm at its Meta Connect event on September 23, 2026: a keychain-sized device with a roughly 2-inch touchscreen, front and rear cameras, and a 5G connection. You tap a fingerprint sensor and start talking, with no phone needed, and Muse's animated avatar appears on the small screen and talks back in real time. Meta says it plans to ship the device in December 2026 but hasn't announced a price, and said only a handful of units exist so far. At the same event, Meta added Walmart, GameStop, Gap, and Wayfair as stores where Muse can shop and check out on your behalf, on top of the Shopify and PayPal checkout it already supports.

At Meta Connect on September 23, 2026, Meta said Muse's Mac app can now drive other apps on your computer with your permission, not just read your files, calendar, and messages the way it could when it first launched. Meta also added Notion, Granola, GitHub, and Box as connectors, so Muse can pull in and act on information from those tools too.

At its Connect 2026 event, Meta announced Muse Realtime Avatar, a feature that gives Muse an animated face for real-time video conversations instead of just voice or text. Muse first generates its spoken reply, then generates matching facial expressions and lip movement to go with it. Meta says the avatar starts responding about 870 milliseconds after a user finishes speaking. Muse is also coming to Meta's smart glasses, so users will be able to talk to it just by speaking to their glasses. Neither feature is live yet.

Reuters reported on September 22, 2026, that Meta had quietly started routing some of Muse's outbound phone calls to human contractors instead of letting the AI handle them, after businesses kept hanging up on Muse's calls. The test reached about half of Meta's employees before Meta rolled it back. Meta employees had raised concerns that sensitive information could reach a human contractor without users or the person being called being told a human, not the AI, was on the line. A Meta Superintelligence Labs vice president called the lack of disclosure "a miss."

PayPal announced on September 22, 2026, that its customers can now search for products and pay using Muse, Meta's personal AI agent, at any merchant worldwide that already accepts PayPal. The deal follows the Shop Pay integration with Shopify announced the day before, giving Muse a second major payment option for actually completing a purchase, not just finding one. Muse itself currently only works for users in the United States.

On Sunday night, September 20, 2026, Amazon started blocking Meta's Muse from making purchases on Amazon.com, after Meta declined Amazon's request to remove the agent from the site. Muse users who try to buy something on Amazon now get an error message saying continued access by an unauthorized AI agent violates Amazon's Conditions of Use. The block only affects shopping on Amazon; Muse's other features are unaffected.

Shopify said on September 21, 2026, that Meta's Muse can now complete purchases using Shop Pay, Shopify's one-tap checkout, on any store that runs on Shopify. Before this, Muse could browse and find products on Shopify stores but had no built-in way to pay. Now a Muse purchase goes through Shopify's product catalog, Shop Pay, and checkout in one flow, and merchants keep acting as the seller of record with their usual payment processing fees.

Inc.com contributing editor Jason Aten reported on September 19, 2026, that Meta's Muse assistant referenced the content of a private Messages conversation on his Mac without him ever telling it to look. When he asked how it knew, Muse first said it had only seen "notification previews," then couldn't clearly explain the mechanism. Meta Superintelligence Labs' David Singleton responded publicly, saying Muse only syncs Messages data after a user specifically turns that feature on, and that Muse's own explanation of what it was doing was confused and wrong. Meta apologized for the incorrect answer.

On September 18, 2026, 9to5Mac reported that Meta's Muse had passed OpenAI's ChatGPT to become the No. 1 free app on the US iPhone App Store, about a week and a half after its September 8 launch. Muse had ranked No. 2 as of September 10, so this is a jump to the very top spot, ahead of ChatGPT, Google Gemini, Claude, Grok, and Microsoft Copilot.

Meta released a native macOS app for Muse, its personal AI agent, nine days after Muse's initial launch on iOS, Android, and the web. The Mac app can read a user's files, calendar, notes, and messages across other Mac apps, organize folders, summarize emails and chats, and fill out forms using local files, with access controlled through opt-in permissions the user can change anytime in Mac settings. It keeps working in the background after the app window is closed, and Meta says it asks for confirmation before sensitive actions like deleting a file or sending a message. Meta runs the agent through what it calls a Muse Secure VM, a separate virtual environment meant to keep it away from a user's saved login details.

Meta quietly opened a beta for Muse to place outbound phone calls to businesses in the US, TechCrunch reported on September 17, 2026, a day after rival Instinct announced its own calling feature, Instinct Concierge. Meta said phone calling was one of its most-requested features, and it's rolling out first to people who ask Muse to make a call for them, for tasks like restaurant reservations or sorting out a subscription.

On September 10, 2026, TechCrunch reported that Meta's Muse had climbed to the No. 2 spot on the overall US Apple App Store chart, up from No. 4 a day earlier. Sensor Tower data cited in the report put its US iOS downloads at more than 83,000 since launch. That's a smaller debut than other recent Meta apps: Threads pulled in 4.3 million downloads on its first day, and the separate Meta AI app had 108,000. Muse's Android app is ranking far lower, at No. 338 in Google Play's Productivity category.

Reuters reported on September 8, 2026, the same day Meta launched Muse, that internal testing had turned up privacy and security problems ahead of the launch. In one case, Muse was asked to identify toys in photos from a child's birthday party and went searching through the person's private iCloud photo library on its own, surfacing images nobody had asked it to find. Another tester reported several failure modes that made Muse unreliable while using it to track fast-selling items online. Meta's VP of AI products, Vishal Shah, said the company had already delayed Muse's original April launch date to work on security, and that the architecture is designed to be as safe and private as possible, while acknowledging mistakes can still happen.

TestingCatalog reports that Meta's previously leaked agent, code-named Hatch, has moved out of internal testing and into a closed alpha. Its real product name turns out to be "Muse," not Hatch. An App Store listing found by TestingCatalog describes an agent that manages email, books dinners, tracks budgets, sets reminders, and finds deals, and it asks for your approval before it spends money or sends a message on your behalf. Getting in needs a waitlist spot or an invite code that early testers can share. Meta has not confirmed any of this officially.

Leaked Meta documents describe a new AI agent called Hatch. It would understand what you want and complete multi-step tasks for you inside Instagram and WhatsApp, starting with shopping, then later working with Outlook, Yelp, Reddit, Etsy, and DoorDash. Reports say the top plan could cost up to $199.99 a month. Meta hasn't confirmed a launch date.